Monday, February 6, 2012
Text Messages Part of Effective Mobile Marketing Strategy
Consumers love their smartphones, and sales of this type of mobile device continue to rise. The sheer number of SMS messages being sent (8 trillion in 2011 alone) is evidence that this form of communication is one with which the public is quite comfortable. I recently found out that this number is predicted to rise to eight trillion this year, which means that mobile marketers can adopt this strategy as an effective way to reach out to potential customers.
Developing an effective mobile marketing strategy makes good sense for businesses. Using text messages to reach out to potential buyers helps to develop a relationship with them, which will eventually lead to sales.
I can see that using targeted text messages keeps a company's offers in front of consumers. They give the company multiple opportunities to make contact with buyers. To be successful, a mobile marketing campaign needs to include messages that recipients will find interesting and relevant.
Mobile marketers will need to come up with innovative ways to engage potential buyers. Just as catchy television commercials can capture the imagination of consumers, a well thought out strategy of text messages can help to boost sales and encourage brand loyalty.
Developing a clear idea of the target market will go a long way toward reaching this goal. It may take time to determine what types of incentives will turn browsers into buyers, but I think this is the best approach for mobile marketing success.