The day after Thanksgiving is one of the busiest shopping days of the year. I know that the U.S. economy is still on shaky ground and that consumers will be considering their holiday purchases very carefully. Shoppers will be reaching for their mobile phones and tablets to make their holiday gifts in record numbers, and retailers need to make sure that their mobile sites are ready.
Although the National Retail Federation predicts an increase of 2.8% from 2010, the competition for dollars is still going to be fierce. Many retailers are beginning Black Friday specials on Thanksgiving Day, further indicating this holiday season will be a tough competition for retailers. I would think that offering great deals on Black Friday and Cyber Monday would be enough to encourage shoppers to open their wallets, but I can appreciate that if a retailer’s competitor is going to open on Turkey Day that there is pressure to do the same.
Retailers who want to be prepared for the upcoming onslaught of shoppers need to make sure that their mobile and web sites are ready for business. With an estimated 60 million consumers ready to buy, any company with a site that cannot load quickly or handle the volume of orders expected during the kickoff to the holiday season will miss a significant amount of revenue. It will be interesting to find out how the Holiday shopping with mobile devices works out for consumers and the retailers who serve them.