The health and beauty industry is big business, with millions of dollars spent by consumers each year on various products and services. I know that small business owners who want to stay competitive need to keep an eye on what larger companies are doing and keep informed about emerging trends. One thing they should be aware of is how businesses are using mobile technology to interact with customers.
Small business owners can check out the results of the Mobile Audit conducted by Acquity Group, a digital marketing and e-commerce firm. It gathered data on the top 500 Internet retailers to determine how many of them have adopted mobile technology.
I was surprised to discover that a full 37 percent of these retailers have a mobile website, compared to only 12 percent in 2010. One-quarter of online retailers have a mobile app, which represents a whopping 278 percent increase over the prior year.
Most of the major retailers have chosen to develop a mobile-optimized site, and this trend is expected to continue. Health and beauty businesses are embracing mobile technology in this manner and owners of smaller enterprises should be aware of this fact if they want to stay competitive. One way they can stay relevant is to make their own web site accessible through mobile browsing, since increased web traffic will lead to more sales.