I was quite interested to read recently that according to the IDC, a global marketing intelligence firm, more people will log onto the internet through a mobile device than from a desktop computer. At that point in time, approximately one billion smartphones will be in use.
Small business owners can use this trend to their advantage by making sure they have a mobile website in place and that they are using it attract mobile device users. While desktop computer users are more likely to spend time surfing the internet and take their time gathering information before making a buying decision, mobile device users who go online conduct highly targeted searches.
When people on the go use their smartphones to conduct an internet search, it is more likely to be for a business that can meet an immediate need. The user may be wondering where to find a restaurant, gas station, dry cleaner, or other type of enterprise that could fall under the small business category.
Since local businesses are more likely to appear near the top of searches conducted on mobile devices, it makes sense for small business owners who are looking to grow their customer base to invest in a dedicated mobile website. This strategy is an effective way for small businesses to make contact with potential customers who are motivated to make a purchase right away.